Strategy : from execution to… Steering the execution
Today the execution of the strategy (implementation of the MTP/3-5 year Plan) is understood as a cascade process of the strategic objectives chosen by the CEO and the Management Team.
These objectives often translate into a number of projects whose progress is monitored by the management of the Company. This monitoring ensures that the initially planned tasks are carried out according to the plan and, if not, decision making is required to address the blocking points.
In most companies, an annual analysis is made by the Management Team during the famous “Strategic Seminar” in which the results achieved by the implementation of the projects are shared and serve as a support for the update of the plan.
This mode of operation is now outdated!
It’s like using a road atlas nowadays to get around by car and focusing on the dashboard. Today all vehicles are equipped with a GPS, which has become a must-have.
So why not do the same for your business?
Steervision Center, the GPS for your Business
The GPS for your business exists, it is the Steervision Center. It allows you to STEER the execution of the strategy, monthly, and provides the Management Team with the necessary information to ensure that the company is well on the path of your MTP.
Why is a GPS for your business needed?
All companies, regardless of their size, face the same difficulty: allocate the right resources between the “run of the activity”, also called the “business as usual” which guarantees the short-term results, and the projects that generate the necessary changes within the Organization to achieve the MTP.
The first added value of the company’s GPS is to give the Management Team the necessary elements of decision-making on the short-term AND medium-term objectives, because both require the same resources from the company. Do not penalize short-term results under the pretext of preparing for the future, but also do not only focus on short-term goals at the expense of the future.
To steer also means to anticipate the dysfunctions, which is the second added value of the company’s GPS Steervision Center. There is no question here of guessing the future or reading in a crystal ball but listening to the weak signals given by the market, the customers, the competitors. Every company has experts at all levels of the organization who detect these weak signals. Your GPS, the Steervision Center, will allow you to trace the information collected by your experts and share it with your Management Team.
The third added value brought by the Steervision Center is collaborative excellence. It can be difficult to create a real team dynamic during executive committee meetings (that emphasize silo approach and short-term reporting), while the Steervision (GPS) meetings create and reinforce the dynamic of the management team by focusing on transversal/cross-functional issues. Active listening, information sharing, transparency or support will be favored behaviors. Why? Because the challenge of decision-making in the Steervision Center is to obtain consensus within the Management Team to create the appropriation of the decision and thus guarantee a COORDINATED and FAST implementation.
High agility
Whether you are in a very short cycle market or a longer one, the need for the company’s GPS is the same. The longer your cycle is, the longer your actions take time to have a visible impact. You find yourself actually in the same dynamic than short-cycle markets that require fast adaptation when a gap is identified. Your market, in both cases, is evolving at a speed that is accelerating, which requires on your side a high adaptation/agility to avoid moving towards bad directions which can sometimes be dramatic.
Better Lead
As you can appreciate, the “road atlas” is no longer the right way to run businesses, neither to the current environment nor to the CEO needs. If you want to implement a Steervision Center – GPS – to steer the execution of the strategy more effectively, do not hesitate to contact us or read what our clients have been thinking for more than 15 years!